Mobile Payment enables the settlement partner (bank) to issue various bank card and credit cards on the customer handphone such that the customer does not need to carry the physical card.
Benefit to Customer
- Convenience of carrying out Banking Transaction while on the move, everywhere and anytime
- Increase comfortable from secure, real time and paperless transaction
- Reduce theft, fraud and mismanagement
- Ability to maintain electronic records
Benefit to the Bank/ Bill Issuer
- Enable over the air transaction, quick settlements and high security features
- Ability to accurately create and maintain electronic records and also profile customer behavior and usage
- Higher level of security reducing fraud and false transaction
- Increase in customer loyalty
- Opportunity to provide other value addes services to their customers
- Increase customer base
Benefit to the Merchant
- Opportunity to co-branding, cross selling and value added services
- Opportunity to offer personalized services for the merchant
- Increase in customer loyalty
- Increase customer base
